For the Trade

Montmorency Tart Cherries: Trendy Ingredient for On-Trend Foods

To help educate food manufacturers about the benefits of U.S.-grown Montmorency tart cherries compared to other fruits or imported cherries, the tart cherry industry facilitates ongoing trade efforts. The industry recently launched a print and digital advertising campaign in targeted snack and bakery outlets to show the unique benefits this homegrown superfruit can offer food manufacturers.

With trend reports showing Americans’ growing preference for sour or bitter flavors, the ads tout the distinctive sour-sweet flavor of Montmorency tart cherries. Not only are Montmorency tart cherries one of the trendiest tastes on the market and make virtually any baked good or snack taste better, they’re abundantly available year-round in a variety of forms to fit manufacturing needs.

 

Everyone seems to be talking about Montmorency tart cherries, including food and beverage manufacturers, who are adding Montmorency tart cherries into a range of new products. Part of their growing popularity is a result of America’s changing palates – which are moving toward tart and sour flavors and away from sweet. They’re also looking for naturally functional foods, or foods that have inherent benefits versus those that are heavily fortified, that are grown right here in the United States. Montmorency tart cherries are a homegrown superfruit, grown on generations-old family farms, that bring unique taste and functional benefits to a range of products.

Tart is on Trend

Everyone seems to be talking about Montmorency tart cherries, including food and beverage manufacturers, who are adding Montmorency tart cherries into a range of new products. Part of their growing popularity is a result of America’s changing palates – which are moving toward tart and sour flavors and away from sweet. They’re also looking for naturally functional foods, or foods that have inherent benefits versus those that are heavily fortified, that are grown right here in the United States. Montmorency tart cherries are a homegrown superfruit, grown on generations-old family farms, that bring unique taste and functional benefits to a range of products.

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