For the Trade
Today's Newest Superfruit!
The Cherry Marketing Institute (CMI) is an organization funded by North American Montmorency tart cherry growers and processors. CMI’s mission is to increase the demand for Montmorency tart cherries through promotion, market expansion, product development and research.
The Cherry With More
To help educate ingredient decision makers about the benefits of Montmorency tart cherries, the Cherry Marketing Institute has created an ongoing trade advertising campaign. The goal is to encourage food and beverage manufacturers and ingredient decision makers to use Montmorency tart cherries instead of other fruits.
The ads are featured in targeted food manufacturing publications including Food Business News, Food Processing, Baking & Snack, Prepared Foods, Snack Food & Wholesale Bakery, Natural Products Insider and Food Technology.
Discover our new ad insert:
Click on the manufacturing ads below to download:
Elevate your Meals from Comparable to Shareable
In today’s foodie-forward culture, shareability is at a premium. That’s why the Cherry Marketing Institute launched a new advertising campaign inviting the food service industry to elevate their meals from comparable to shareable with Montmorency tart cherries. The ads are featured in targeted food service publications including Plate Magazine, QSR Magazine, Restaurant Business and Nations Restaurant News.
With their bright color, trending status and distinctive sweet-tart taste, Montmorency tart cherries are a unique ingredient that adds complexity to dishes, making them the perfect plus-up for breakfast, salad, drinks and desserts.
Click on the food service ads below to download:
Red Means Go!
To motivate endurance athletes that are increasingly looking for natural ways to aid exercise recovery, the Montmorency tart cherry industry launched a marketing campaign with Competitor Group, Inc. (CGI) which includes advertising that leverages the science supporting the recovery benefits of Montmorency tart cherry juice. The media campaign reaches endurance athletes nationwide as they gear up for racing season and look for new ways to ramp up their training routine. New print and digital advertising appears in four key publications including Competitor, Triathlete, Women’s Running and Velo News February through October.
Click on the ads below to download:
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