For the Trade

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The Cherry Marketing Institute (CMI) is an organization funded by North American Montmorency tart cherry growers and processors. CMI’s mission is to increase the demand for Montmorency tart cherries through promotion, market expansion, product development and research.

The Cherry With More

To help educate ingredient decision makers about the benefits of Montmorency tart cherries, the Cherry Marketing Institute has created an ongoing trade advertising campaign. The goal is to encourage food and beverage manufacturers and ingredient decision makers to use Montmorency tart cherries instead of other fruits.

The ads are featured in targeted food manufacturing  publications including Food Business News, Food Processing, Baking & Snack, Prepared Foods, Snack Food & Wholesale Bakery, Natural Products Insider and Food Technology.

Discover our new ad insert:

Trade Insert_Cherries

Click on the manufacturing ads below to download:

MontmorencyCherries_Trade-Ad_MixMontmorencyCherries_Trade-Ad_BarMontmorencyCherries_Trade-Ad_Cookie

Elevate your Meals from Comparable to Shareable

In today’s foodie-forward culture, shareability is at a premium. That’s why the Cherry Marketing Institute launched a new advertising campaign inviting the food service industry to elevate their meals from comparable to shareable with Montmorency tart cherries. The ads are featured in targeted food service publications including Plate Magazine, QSR Magazine, Restaurant Business and Nations Restaurant News.

With their bright color, trending status and distinctive sweet-tart taste, Montmorency tart cherries are a unique ingredient that adds complexity to dishes, making them the perfect plus-up for breakfast, salad, drinks and desserts.

Click on the food service ads below to download:

cherries_foodservice_muffin cherries_foodservice_dessert cherries_foodservice_salad

Red Means Go!

To motivate endurance athletes that are increasingly looking for natural ways to aid exercise recovery, the Montmorency tart cherry industry launched a marketing campaign with Competitor Group, Inc. (CGI) which includes advertising that leverages the science supporting the recovery benefits of Montmorency tart cherry juice. The media campaign reaches endurance athletes nationwide as they gear up for racing season and look for new ways to ramp up their training routine. New print and digital advertising appears in four key publications including Competitor, Triathlete, Women’s Running and Velo News February through October.

Click on the ads below to download:

Recovery_Ads_RunOnRed_2015-16Recovery_Ads_Train_2015-16

To download more images and resources, visit the Image Gallery.

Everyone seems to be talking about Montmorency tart cherries, including food and beverage manufacturers, who are adding Montmorency tart cherries into a range of new products. Part of their growing popularity is a result of America’s changing palates – which are moving toward tart and sour flavors and away from sweet. They’re also looking for naturally functional foods, or foods that have inherent benefits versus those that are heavily fortified.

Tart is on Trend

Everyone seems to be talking about Montmorency tart cherries, including food and beverage manufacturers, who are adding Montmorency tart cherries into a range of new products. Part of their growing popularity is a result of America’s changing palates – which are moving toward tart and sour flavors and away from sweet. They’re also looking for naturally functional foods, or foods that have inherent benefits versus those that are heavily fortified.