For the Trade

Today's Newest Superfruit!

The Cherry Marketing Institute (CMI) is an organization funded by North American Montmorency tart cherry growers and processors. CMI’s mission is to increase the demand for Montmorency tart cherries through promotion, market expansion, product development and research.

The Cherry With More

To help educate ingredient decision makers about the benefits of Montmorency tart cherries, the Cherry Marketing Institute has created an ongoing trade advertising campaign. The goal is to encourage food and beverage manufacturers and restaurateurs to use Montmorency tart cherries instead of other fruits.

The ads will be featured in targeted food manufacturing and food service publications including Food Business News, Food Processing, Baking & Snack, Prepared Foods, Snack Food & Wholesale Bakery, Natural Products Insider and Food Technology.

Discover our new ad insert:

Trade Insert_Cherries

Click on the ads below to download:

MontmorencyCherries_Trade-Ad_MixMontmorencyCherries_Trade-Ad_BarMontmorencyCherries_Trade-Ad_Cookie

Red Means Go!

To motivate endurance athletes that are increasingly looking for natural ways to aid exercise recovery, the Montmorency tart cherry industry launched a marketing campaign with Competitor Group, Inc. (CGI) which includes advertising that leverages the science supporting the recovery benefits of Montmorency tart cherry juice. The media campaign will reach endurance athletes nationwide as they gear up for racing season and look for new ways to ramp up their training routine. New print and digital advertising will begin to appear in four key publications including Competitor, Triathlete, Women’s Running and Velo starting this February and run throughout the year.

Click on the ads below to download:

Recovery_Ads_RunOnRed_2015-16Recovery_Ads_Train_2015-16

 

 

 

To download more images and resources, visit the Image Gallery.

Everyone seems to be talking about Montmorency tart cherries, including food and beverage manufacturers, who are adding Montmorency tart cherries into a range of new products. Part of their growing popularity is a result of America’s changing palates – which are moving toward tart and sour flavors and away from sweet. They’re also looking for naturally functional foods, or foods that have inherent benefits versus those that are heavily fortified.

Tart is on Trend

Everyone seems to be talking about Montmorency tart cherries, including food and beverage manufacturers, who are adding Montmorency tart cherries into a range of new products. Part of their growing popularity is a result of America’s changing palates – which are moving toward tart and sour flavors and away from sweet. They’re also looking for naturally functional foods, or foods that have inherent benefits versus those that are heavily fortified.