For the Trade
The Cherry with More
The Cherry Marketing Institute (CMI) is an organization funded by North American Montmorency tart cherry growers and processors. CMI’s mission is to increase the demand for Montmorency tart cherries through promotion, market expansion, product development and research.
To help educate ingredient decision makers about the benefits of U.S.-grown Montmorency tart cherries, the Cherry Marketing Institute facilitates ongoing trade efforts. The goal is to encourage food and beverage manufacturers and ingredient decision makers to use Montmorency tart cherries instead of other fruits or imported cherries.
Montmorency Tart Cherry Juice: Overflowing with Value
Whether combined into a cocktail, added to a packaged beverage or enjoyed straight up, Montmorency tart cherry juice is overflowing with value. With more science-based marketable benefits, more local appeal and more on-trend taste, U.S.-grown Montmorency tart cherry juice allows ingredient decision makers to deliver on the elements consumers are craving.
In order to showcase the unique benefits this homegrown superfruit can offer to beverage manufacturers, Cherry Marketing Institute launched a new digital advertising campaign aimed at ingredient decision makers and influencers in the beverage industry. The ads are featured at targeted beverage outlets including Food & Beverage and Beverage Industry.
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