For the Trade
Montmorency Tart Cherries: Trendy Ingredient for On-Trend Foods
To help educate food manufacturers about the benefits of U.S.-grown Montmorency tart cherries compared to other fruits or imported cherries, the tart cherry industry facilitates ongoing trade efforts. The industry recently launched a print and digital advertising campaign in targeted snack and bakery outlets to show the unique benefits this homegrown superfruit can offer food manufacturers.
With trend reports showing Americans’ growing preference for sour or bitter flavors, the ads tout the distinctive sour-sweet flavor of Montmorency tart cherries. Not only are Montmorency tart cherries one of the trendiest tastes on the market and make virtually any baked good or snack taste better, they’re abundantly available year-round in a variety of forms to fit manufacturing needs.
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