For the Trade

For the Trade

Recently, the Cherry Marketing Institute (CMI) launched the second year of its trade advertising campaign designed to encourage ingredient decision makers to “Go Red Instead” and boost their new products and menus with cherries, a powerful “Super Fruit” and broadly appealing ingredient.
 
In 2012, five (5) new executions of one ad campaign will highlight how cherries are a “Red Hot Idea” and will feature their unique flavor, superior health benefits and versatility for product usage – specifically in dried and frozen form. Each execution will showcase a broad-based application for cherries, including a cherry muffin, a cherry yogurt parfait, a breakfast cereal, granola bar and chopped salad topped with dried cherries. Similar to the first year of the campaign, some creative elements have been maintained and coupled with compelling on-trend statistics to further gain a competitive edge and tout the RED advantage of Cherries.
 
The ads will be featured in targeted food manufacturing and foodservice publications including Food Business News, Food Processing, Food Product Design, Modern Baking and Prepared Foods.

Click on the ads below to download:






 The Red Hot Report: Why Tart Cherries Are On Trend.

Tart cherries are hot and their unique flavor, nutrition and naturally functional properties are right on target with consumers’ new food and beverage demands. Based on today’s food, flavor and wellness trends, this Report underscores the role tart cherries can play in powering up your new products and menu items.

Five Key Trends

Tart Cherries: A Naturally Functional Super Fruit.
As consumers continue to look to their diet as a means of health, Super Fruits, which deliver nutrients and health benefits naturally, are key to maintaining good health. Tart cherries are a naturally functional powerhouse, rich in antioxidants and anthocyanins (which give cherries their bright red color).

Tart Cherries: Delivering “New Nutrients” In Demand.
Tart cherries also deliver “new nutrients” that cutting-edge consumers increasingly crave, including potassium, magnesium and beta carotene.

Tart Cherries: Because Tart is the New Sweet.
While sweet is still a preferred flavor, tart and sour flavor profiles are also in demand. With a unique sweet-tart flavor, tart cherries can provide a winning taste to any product or dish. In fact, three quarters (75%) of the best-selling new foods/beverages introduced in 2010-11 claimed a new/unique flavor.

Tart Cherries: A Truly American Super Fruit.
With their strong American heritage, tart cherries can bring a local edge to nearly any food or drink.

Tart Cherries: Technical Advantages Delivered Naturally.
Tart cherry ingredients can deliver natural technical advantages for some of today’s toughest product development challenges, such as clean ingredient labels, extending the shelf life of food, keeping baked goods moist/mold free, reducing fat, sodium, etc. and the safe elimination of some food additives.

CLICK HERE to download the full report

For more information visit www.CherryProcessor.com